Home » 5 Digital Marketing Skills to Master for 2020 & Beyond digital marketing analytics

5 Digital Marketing Skills to Master for 2020 & Beyond digital marketing analytics

by myyachtguardian123



There are tons of digital marketing skills that are relevant for the future. In this video, we will focus on the ones that are in demand – plus our favourite resources to master the 5 digital marketing skills in 2020 & beyond!

Download our FREE resource:

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– Getting Started with the Top Digital Skills | Where to Learn

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If you’re looking to futureproof your career, these skills will help you.

So let’s dive right into it.

The first skill you need is Digital Psychology.

As marketers, we tend to have the habit of focusing on what users are doing through analytics. Sometimes though, we forget to ask why they do it.

That’s what digital psychology is all about!

The second skill to learn is Customer Experience (or CX for short),

Marketers in the digital age must shift their mindset from selling products to selling experiences and managing that experience at every single touchpoint.

Wait, but isn’t that UX?

Not entirely. While UX focuses on the experience between the user and a product, CX looks at all the interactions between a user and a brand.

This means that every area of your business will impact CX.

So having a solid understanding of your customer’s experience is not enough. Hyper-personalisation is key to delivering a highly relevant experience to the user.

The third tip you need is Front-end Code.

Yes, for sure we can get away with not knowing code with the abundance of “coding-free” tools and solutions.

But front-end code is excellent for things like making bespoke changes to landing pages built with builders or having a better understanding of how things like tracking codes work.

Coding schools are abundant but have a look at some of our favourites in the resource link!

The fourth skill you need to learn is Video Marketing.

Video marketing is great for increasing social engagement, building authority and converting and increasing sales.

To stay on top of your digital marketing game, you really should gain a strong understanding of how to effectively utilise video. Check out Paolo’s (our Head of Video) clip on the principles of applying video across your marketing funnel.

The fifth skill that you need to learn is Digital Analytics.

We talked about the why of customer behaviour earlier and the importance of digital psychology, but digital analytics is about what.

And you need to understand both!

It helps you make more effective data-driven decisions and make predictions on when and where your prospects might appear in their buying journeys.

There you have it!

Five digital skills you should look to master to stay at the top of your digital marketing game in 2020 and beyond.

Would love to hear your thought in the comments below! Remember, you can access a list of all the resources we mentioned plus some bonus ones around Growth Marketing by following the link in the description above!

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We’re here to empower you with the skills you need to adapt, grow and succeed in a rapidly changing world.

Check out our blog for articles, reports, resources and webinars

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49 comments

Growth Tribe 10/09/2021 - 1:16 Chiều

Get the resource list here – https://hubs.ly/H0l1QCm0

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jeremiah johnson 10/09/2021 - 1:16 Chiều

This is great but do you think a hubspot certificate in digital marketing is worth it ?

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Rashida 10/09/2021 - 1:16 Chiều

thank you

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fillone asmorobangun 10/09/2021 - 1:16 Chiều

this is amazing

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Jahnvi Pandey 10/09/2021 - 1:16 Chiều

Wow 🤩🤩 amazing content!! Took less time and gave plenty of great knowledge

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WBT Agency 10/09/2021 - 1:16 Chiều

We believe that this is very crisp and clear. Very straightforward. This is truly very helpful.

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The Adrenalized Artist 10/09/2021 - 1:16 Chiều

This is a beautifully detailed and much needed video for anyone who wants to do Digital Marketing. Thank you!

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WBT SEO 10/09/2021 - 1:16 Chiều

We believe that you break this down simply and clearly!

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Mango 10/09/2021 - 1:16 Chiều

GREAT VIDEO!!

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amy mccleary 10/09/2021 - 1:16 Chiều

You need to speak slower, I missed half of what you said.

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Miss Smart 10/09/2021 - 1:16 Chiều

Man this was a great video! Full of content and very useful!Keep up with good work 🙂

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A lot taller in real life

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Thanks so much for the guidance!

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<3

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When it comes to crypto option or cryptocurrency the lack of strategy is not really a problem the thing is finding one that is lucrative and suites you

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Jacqui Mwangi 10/09/2021 - 1:16 Chiều

Very helpful digital marketing information here. Digital psychology is my favourite one and one I will apply immediately. Thanks for the video

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Gary Bolt 10/09/2021 - 1:16 Chiều

Thanks great advice

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Ridhi Kapoor 10/09/2021 - 1:16 Chiều

Is coding compulsory if you choose Digital Marketing??

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Leizel Malaubi 10/09/2021 - 1:16 Chiều

awesome content!

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Hi! Can you please suggest how SQL is required in Digital marketing profile? Various companies are asking for SQL skillset.

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Play the video at 1/2 speed or snort a line of coke beforehand.

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Father's Love letter to you,
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