Home » Digital Data Infrastructure – Digital Marketing Analytics in Theory digital marketing analytics

Digital Data Infrastructure – Digital Marketing Analytics in Theory digital marketing analytics

by myyachtguardian123



Link to this course:

Digital Data Infrastructure – Digital Marketing Analytics in Theory
Digital Marketing Specialization
Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients.

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today’s digital business world.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Digital Marketing, Data Collection, Analytics, Data Analysis, Data Visualization (DataViz)
I really enjoyed this course. I liked the professor’s teaching style as well as the materials the course provided. All the knowledge I’ve got from the course helps me when I do research online.,Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process — seeing how other students respond to the exercises.
Module 3 focuses on understanding digital data creation, how brands use that data to measure digital marketing effectiveness, and the tools and skill sets analysts need to work effectively with data. While the contents are lightly technical, this section veers into the colloquial as I dive into multitouch attribution models, media mix models, incrementality studies, and other ways analysts conduct marketing measurement today.
Digital Data Infrastructure – Digital Marketing Analytics in Theory
Copyright Disclaimer under Section 107 of the copyright act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use. .

Images related to the topic digital marketing analytics

Digital Data Infrastructure - Digital Marketing Analytics in Theory

Digital Data Infrastructure – Digital Marketing Analytics in Theory

Search related to the topic Digital Data Infrastructure – Digital Marketing Analytics in Theory

#Digital #Data #Infrastructure #Digital #Marketing #Analytics #Theory
Digital Data Infrastructure – Digital Marketing Analytics in Theory
digital marketing analytics
See all the latest ways to make money online: See more here
See all the latest ways to make money online: See more here

You may also like

Leave a Comment